The Jollibee Legacy

 

When it comes to fast food chains here in the Philippines, the Jollibee Food Corporation is among of the best that can sate every Filipino’s hunger for American and Philippine cuisine. The Jollibee Food Corporation is an American-style fast-food restaurant with Filipino-influenced dishes specializing in chicken, burgers, spaghetti and some local Filipino dishes.

Today, the Jollibee Food Corporation is currently the biggest fast-food restaurant in the Philippines. Jollibee Food Corporation also extends its popularity on among of the biggest countries such as the United States, Saudi Arabia, Hong Kong, Vietnam, Indonesia, Dubai and Brunei.

As of December 2007, Jollibee has become one of the biggest fast-food chains in the world with 1,635 stores worldwide and total sales of more than $1 billion. As of February, 2008, Jollibee Food Corporation has 1,385 stores in the Philippines namely, Jollibee which has 625 stores, Chowking which has 376 stores, Greenwich Pizza which has 237 stores, Red Ribbon Bakeshop which has 192 stores, Délifrance which has 27 stores and Tio Pepe which has 2 stores. It had 186 stores overseas.

All of this has happened through the time when we first ate at a nearby Jollibee store. But have you ever asked where all of this success started? Well here is a little trip down memory lane of a man that never knew his business will grow to be the biggest fast food chain of all time, the Jollibee Food Corporation.

Tony Tan Caktiong and his family opened a Magnolia Ice Cream parlor at Cubao in 1975 with Jolibe as the original name. Sometime in 1978, Tony Tan Caktiong and his brothers and sisters, being partners, engaged the services of a management consultant in the person of Manuel C. Lumba. Lumba, now Caktiong’s personal consultant, shifted the business focus from ice cream to hamburgers, after his studies showed that a much larger market was waiting to be exploited.

Lumba next re-formed the name Jolibe to Jolly Bee and made the two words form a single name Jollibee, but changed the “y” to an “i” Lumba next created the product name “Yumburger” as well as the name “Chickenjoy”.

Lumba also formulated a long-term marketing strategy, listing up a number of consumer promotions and traffic building schemes. Tony Tan stressed that developing internal strengths was critical. The stores were re-designed, the service transformed into a full self-service, fast-food operation with drive thrus.

Not long after, Tony Tan and Manny Lumba went on an observation tour in the United States, attended food service and equipment conventions. Tony Tan placed Manny Lumba in charge of franchise development. Thus creating the Jollibee Food Corporation. For more information about the Jollibee Food Corporation products, then visit www.expressregalo.com.

The Jollibee Foods

 

When it comes to Filipinos, there will only be one kind of fast food restaurant that Filipinos cannot and will not trade for, and that is the Jollibee Philippine. The Jollibee Philippine is among of the many fast food restaurants here in the Philippines that can provide the right kind of taste that Filipinos look for in a fast food restaurant.

 

Since the time we first celebrated our 1st birthday or the 1st birthday of our children, the Jollibee Philippine has been there, provide the fun and the most memorable memories of our birthdays. But where did it first start? And when did it first came to be?

 

Jollibee Philippine provides us with the most delectable fast-food foods, but did you know that the Jollibee Philippine did not start on selling hamburgers or chickens. It was first started as an ice cream parlor at Cubao in 1975 by Tony Tan Caktiong with Jolibe as the original name selling ice creams rather than burgers. See what the Jollibee web site has to teach you if ever you wanted to know how to send some Jollibee food products to your family back home.

 

After several years, Tony, together with his siblings decided on getting the services of a management consultant in the person of Manuel C. Lumba. Lumba suggested that to shift their business of ice cream parlor to hamburgers after his studies showed that a much larger market was waiting to get tapped.

 

And sure enough, their hamburgers became a hit for a lot of Filipinos. After this success, Lumba next reformed the name Jolibe to Jolly Bee and made the two words form a single name Jollibee. Then Lumba next created the product name “Yumburger” as well as the name “Chickenjoy”. See what the Jollibee web site has to teach you if ever you wanted to know how to send some Jollibee food products to your family back home.

 

The Jollibee Philippine have gotten so big and expanded so far that they have decided on incorporating some expansions and acquisitions on other fast-food restaurants. On 2000, the Jollibee Philippine acquired Chowking, allowing Jollibee to be part of the oriental quick service restaurant segment. Visit the Jollibee Philippineto learn how to send Jollibee Food products to your loved ones back home.

 

Now, the Jollibee Philippine has become the biggest fast-food chains in the world with an overall count of 1,466 stores in the Philippines namely Jollibee (627), Chowking (377), Greenwich Pizza (236), Red Ribbon Bakeshop (194), Délifrance (28) and Mang Pepe (4). It had 191 stores overseas. See what the Jollibee web site has to teach you if ever you wanted to know how to send some Jollibee food products to your family back home.

 

If you want to send some Jollibee food products your loved ones back home with the stress of going through all that calling and waiting, then visit Express Regalo at www.expressregalo.com to learn how.