Sending Jollibee as a Gift

Among the many services and gift items that the Express Regalo provides their customers abroad and on the Philippines, Jollibee food products are among the most popular choice of food gift. Well that doesn’t surprise for one bit, because as we all know, the Jollibee Food Corporation is the most popular choice of, not just the kids, but also the grownups when it comes to fast-food chains.

But what else do we know about the Jollibee Food Corporation apart from its yummy yumbuger and joyous chickenjoy?

Jollibee Food Corporation is a fast-food restaurant chain based in the Philippines and also has locations in the United States, Saudi Arabia, Hong Kong, Vietnam, Indonesia, Dubai and Brunei.

And as all the Filipino children and children at heart know, Jollibee is also the name of Jollibee’s mascot, a large bee in a blazer, shirt and chef’s hat. The Jollibee Food Corporation is an American style fast-food restaurant with Filipino-influenced dishes specializing in chicken, burgers, and spaghetti.

Well as a true blooded Filipino, information like that about the Jollibee Food Corporation are like the alphabet to us Filipinos, but some us doesn’t know about this, and about its history. So here is a small summary about the history of the greatest fast-food chain in the Philippines, the Jollibee Food Corporation.

The Jollibee Food Corporation started as an ice cream parlor at Cubao in 1975 with Jolibe as the original name. But after sometime, they decided on getting the services of a management consultant in the person of Manuel C. Lumba. Lumba suggested that to shift their business of ice cream parlor to hamburgers after his studies showed that a much larger market was waiting to get tapped.

And sure enough, their hamburgers became a hit for a lot of Filipinos. After this success, Lumba next reformed the name Jolibe to Jolly Bee and made the two words form a single name Jollibee. Then Lumba next created the product name “Yumburger” as well as the name “Chickenjoy”.

The stores were re-designed, the service transformed into a full self-service, fast food operation with drive thrus. Not long after, Tony Tan and Manny Lumba went on an observation tour in the United States, attended food service and equipment conventions. Tony Tan put Manny Lumba on center stage by putting him in charge of franchise development.

The Jollibee Food Corporation has gotten so big that they have decided on incorporating some expansions and acquisitions on other fast-food restaurants. On 2000, the Jollibee Food Corporation acquired Chowking, allowing Jollibee Food Corporation to be part of the oriental quick service restaurant segment. Similarly, the Jollibee Food Corporation also acquired Red Ribbon Bakeshop on 2005, another popular fast-food restaurant in the Philippines. In 2006, Jollibee Food Corporation acquired the Délifrance which further expanded its penetration in the food service industry particularly in the French cafe-bakery, a growing segment of the Philippine food market.

So that’s all about the Jollibee Food Corporation. But if you ever wanted to send some Jollibee food products to your loved ones back home, then try and visiting the Express Regalo on www.expressregalo.com to know more about it.

A jolly Filipino makes Jollibee jolly

The Jollibee Food Corporation has been serving the Filipino citizens with quality fast-food for as along as we know. But what do we really know about the Jollibee Food Corporation aside for being the number one fast food-chain in the Philippines and was also been know throughout Asia such as, Saudi Arabia, Hong Kong, Vietnam, Indonesia, Dubai, Brunei, and as far as the United States? Well, the Jollibee Food Corporation was not always this big and successful, and Jollibee was not its first name either. A man named Tony Tan Caktiong had an idea of opening an ice cream parlor shop, and it happened, one the year of 1975, Tony Tan Caktiong opened a Magnolia Ice Cream Parlor at Cubao in the Philippines and named it Jolibe. But sometime in the year 1978, Tony Tan engaged the services of a management consultant named Manuel C. Lumba. Manuel Lumba proposed to Tony Tan to shift his Ice Cream Parlor business to a Hamburger business, Tony Tan and Manuel Lumba next re-formed the name Jolibe to Jolly Bee and made the two words form a single name Jollibee. Tony Tan and Manuel Lumba next created the product name “Yumburger” for their hamburgers, as well as the name “Chickenjoy” for their fried chickens. They made Jollibee Food Corporation in order to benefit from incorporation and leased a house on Main St. in Cubao, Quezon City as the first headquarters. Manuel Lumba also made the long-term marketing strategy, listing up a number of consumer promotions and traffic building schemes, Tony Tan stressed that developing internal strengths was critical. The stores were re-designed, the service transformed into a full self-service, fast food operation with drive thru as we all know today. From a simple Ice Cream Parlor grew to one of the largest fast-food chains of restaurants here on the Philippines and was known today as the Jollibee Food Corporation. But to really avail on Jollibee Food Corporation products with some discounts, then go to Express Regalo. Express Regalo as developed and launched to provide Filipinos abroad a fast, reliable, convenient and hassle-free way to shop and send gifts to their loved ones in the Philippines. Aside from Jollibee Food Corporation, Express Regalo also serve merchandize from other corporations such as, , extreme magic sing, Red Ribbon Bakeshop, wow magic sing, Cellular Nokia Philippine phone, Cellular Motorola Philippine phone, Goldilocks Bakery, and some Philippine Lechon. For more informations on Jollibee Food Corporation discounts and other merchandize, just visit us at www.expressregalo.com.