The Jollibee Legacy

 

When it comes to fast food chains here in the Philippines, the Jollibee Food Corporation is among of the best that can sate every Filipino’s hunger for American and Philippine cuisine. The Jollibee Food Corporation is an American-style fast-food restaurant with Filipino-influenced dishes specializing in chicken, burgers, spaghetti and some local Filipino dishes.

Today, the Jollibee Food Corporation is currently the biggest fast-food restaurant in the Philippines. Jollibee Food Corporation also extends its popularity on among of the biggest countries such as the United States, Saudi Arabia, Hong Kong, Vietnam, Indonesia, Dubai and Brunei.

As of December 2007, Jollibee has become one of the biggest fast-food chains in the world with 1,635 stores worldwide and total sales of more than $1 billion. As of February, 2008, Jollibee Food Corporation has 1,385 stores in the Philippines namely, Jollibee which has 625 stores, Chowking which has 376 stores, Greenwich Pizza which has 237 stores, Red Ribbon Bakeshop which has 192 stores, Délifrance which has 27 stores and Tio Pepe which has 2 stores. It had 186 stores overseas.

All of this has happened through the time when we first ate at a nearby Jollibee store. But have you ever asked where all of this success started? Well here is a little trip down memory lane of a man that never knew his business will grow to be the biggest fast food chain of all time, the Jollibee Food Corporation.

Tony Tan Caktiong and his family opened a Magnolia Ice Cream parlor at Cubao in 1975 with Jolibe as the original name. Sometime in 1978, Tony Tan Caktiong and his brothers and sisters, being partners, engaged the services of a management consultant in the person of Manuel C. Lumba. Lumba, now Caktiong’s personal consultant, shifted the business focus from ice cream to hamburgers, after his studies showed that a much larger market was waiting to be exploited.

Lumba next re-formed the name Jolibe to Jolly Bee and made the two words form a single name Jollibee, but changed the “y” to an “i” Lumba next created the product name “Yumburger” as well as the name “Chickenjoy”.

Lumba also formulated a long-term marketing strategy, listing up a number of consumer promotions and traffic building schemes. Tony Tan stressed that developing internal strengths was critical. The stores were re-designed, the service transformed into a full self-service, fast-food operation with drive thrus.

Not long after, Tony Tan and Manny Lumba went on an observation tour in the United States, attended food service and equipment conventions. Tony Tan placed Manny Lumba in charge of franchise development. Thus creating the Jollibee Food Corporation. For more information about the Jollibee Food Corporation products, then visit www.expressregalo.com.

The Buzzing Bug of Jollibee

 

Do you know what the Jollibee Philippine is? Well all the Filipinos would perfectly know what the Jollibee Philippine is. When it comes to the best fast-food chains in the block, the Jollibee Philippine is always on the top. Jollibee Philippine, or widely known to Filipinos as simply Jollibee, is a fast-food restaurant chain based in the Philippines. It is an American-style fast-food restaurant with Filipino-influenced dishes specializing in burgers, spaghetti, chicken and some local Filipino dishes.

Since as long as we can remember, the Jollibee Philippine has been there, offering us their delectable choices of yummy yumburgers, crispy chickenjoys, and sweet blended premium spaghettis. But have you ever stopped to think where and when did the Jollibee Philippine ever started?

Jollibee Philippine didn’t start off selling burgers or spaghettis or chicken at first. The chain started by Tony Tan Caktiong first as a Magnolia ice cream parlor down in Cubao, with Jolibe as its name.

But sometime back in 1978, a man named Manuel C. Lumba, a management consultant, offered his services to the Caktiong siblings. Consultant Lumba shifted the business focus from ice cream to hamburgers, after his studies showed that a much larger market was waiting to be exploited.

Long after that, Lumba became Tony Tan’s first business and management mentor. Lumba next re-formed the name Jolibe to Jolly Bee and made the two words form a single name Jollibee, but changed the “y” to an “i”.

The Jollibee mascot was conceptualized by Lumba inspired by local and foreign children’s books. Lumba next created the product name “Yumburger” as well as the name “Chickenjoy”. He had the company incorporated in order to benefit from incorporation and leased a house on Main St. in Cubao, Quezon City as the first headquarters.

And now, the Jollibee Philippine is now the biggest and grandest fast-food chain in the Philippines and in some parts of the globe. As of March, 2008, Jollibee Philippine has 1,464 stores in the Philippines namely, Jollibee having 627 stores, Chowking having 377 stores, Greenwich Pizza having 236 stores, Red Ribbon Bakeshop having 194 stores, Delifrance having 28 stores and Tio Pepe having 2 stores. It also has 191 Jollibee Philippine stores overseas.

Since then, the Jollibee Philippine have grown to what we know now as the largest and the biggest fast-food chain in the world. For more information about the Jollibee Philippine products, then visit the Express Regalo at www.expressregalo.comfor more details.

The Only Fast Food for Filipinos

 

Fast-food restaurants are the most popular places where people grab food and go. Fast food is the term given to food that can be prepared and served very quickly. So if you’re ever in a hurry and wanted to grab some good eats, then fast food restaurants are the best place to go. McDonalds and Burger King is among of the popular names when some hears the word fast food, but when a Filipino hears the word “The number 1 fast food restaurant in the world”, then that would be the Jollibee Philippine.

Jollibee Philippine is now the biggest fast-food chain not only in the Philippines, but all over the world. As of December 2007, Jollibee Philippine has become one of the biggest fast-food chains in the world with 1,655 stores worldwide and total sales of more than $1 billion.

But did you know that the Jollibee Philippinedid not start off just like that. Just like any other kinds of popular fast food restaurants, it started small, very small. And actually, it didn’t start off selling burgers, fries, and fried chickens, the Jollibee Philippine started only as an ice cream parlor, a Magnolia ice cream parlor to be exact.

30 years ago, a man named Tony Tan Caktiong started a Magnolia ice cream parlor down in Cubao, with Jolibe as its name. But sometime back in 1978, a man named Manuel C. Lumba, a management consultant, offered his services to the Caktiong siblings.

Consultant Lumba shifted the business focus from ice cream to hamburgers, after his studies showed that a much larger market was waiting to be exploited.

Long after that, Lumba became Tony Tan’s first business and management mentor. Lumba next re-formed the name Jolibe to Jolly Bee and made the two words form a single name Jollibee, but changed the “y” to an “i”.

Since then, the Jollibee Philippine have grown to what we know now as the largest and the biggest fast-food chain in the world as we, the Filipinos, know today. And as of this year, 2008, , Jollibee Philippine has 1,464 stores in the Philippines namely, Jollibee having 627 stores, Chowking having 377 stores, Greenwich Pizza having 236 stores, Red Ribbon Bakeshop having 194 stores, Delifrance having 28 stores and Tio Pepe having 2 stores. It also has 191 Jollibee Philippine stores overseas.

Now the products of Jollibee Philippine have always been on the demand throughout the Philippines. Many have also turned to sell Jollibee Philippine food products through the internet, and among of the most reliable online shop that sells Jollibee Philippine food products for Filipinos abroad is Express Regalo.

Express Regalo was developed and launched to provide Filipinos abroad a fast, reliable, convenient and hassle-free way to shop and send gifts to their loved ones in the Philippines. Express Regalo is owned and operated by eLBC Direct, Inc., an LBC company that is dedicated to providing Filipinos overseas access to products and services apart from the traditional products offered by LBC.

For more information about the Jollibee Philippine products and about the services that Express Regalo can provide to our OFWs abroad, then visit the Express Regalo at www.expressregalo.comfor more details.