The Buzzing Bug of Jollibee

 

Do you know what the Jollibee Philippine is? Well all the Filipinos would perfectly know what the Jollibee Philippine is. When it comes to the best fast-food chains in the block, the Jollibee Philippine is always on the top. Jollibee Philippine, or widely known to Filipinos as simply Jollibee, is a fast-food restaurant chain based in the Philippines. It is an American-style fast-food restaurant with Filipino-influenced dishes specializing in burgers, spaghetti, chicken and some local Filipino dishes.

Since as long as we can remember, the Jollibee Philippine has been there, offering us their delectable choices of yummy yumburgers, crispy chickenjoys, and sweet blended premium spaghettis. But have you ever stopped to think where and when did the Jollibee Philippine ever started?

Jollibee Philippine didn’t start off selling burgers or spaghettis or chicken at first. The chain started by Tony Tan Caktiong first as a Magnolia ice cream parlor down in Cubao, with Jolibe as its name.

But sometime back in 1978, a man named Manuel C. Lumba, a management consultant, offered his services to the Caktiong siblings. Consultant Lumba shifted the business focus from ice cream to hamburgers, after his studies showed that a much larger market was waiting to be exploited.

Long after that, Lumba became Tony Tan’s first business and management mentor. Lumba next re-formed the name Jolibe to Jolly Bee and made the two words form a single name Jollibee, but changed the “y” to an “i”.

The Jollibee mascot was conceptualized by Lumba inspired by local and foreign children’s books. Lumba next created the product name “Yumburger” as well as the name “Chickenjoy”. He had the company incorporated in order to benefit from incorporation and leased a house on Main St. in Cubao, Quezon City as the first headquarters.

And now, the Jollibee Philippine is now the biggest and grandest fast-food chain in the Philippines and in some parts of the globe. As of March, 2008, Jollibee Philippine has 1,464 stores in the Philippines namely, Jollibee having 627 stores, Chowking having 377 stores, Greenwich Pizza having 236 stores, Red Ribbon Bakeshop having 194 stores, Delifrance having 28 stores and Tio Pepe having 2 stores. It also has 191 Jollibee Philippine stores overseas.

Since then, the Jollibee Philippine have grown to what we know now as the largest and the biggest fast-food chain in the world. For more information about the Jollibee Philippine products, then visit the Express Regalo at www.expressregalo.comfor more details.